Always amazing to me how Seth can boil huge subjects down to simple steps.
Here he attacks marketing :: http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html
I love step 4:
The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.
I think this is the one the startup crowd likes to overlook. The patience required in building a real brand and how that takes time and consistency.
Hence – my newest read :: http://www.nokpis.com/2016/08/21/how-brands-grow-books-2/